On November 30, 1989, Raymond and Tornelia Hawkins acquired ownership of WWHN Radio, which at the time was a local radio station with only 500
...
See more
watts covering the southwest suburbs. The Hawkins, were
people of vision. In order to compete in a major market, such as
Chicago, several things must happen.
1. The station must have a unique format that listeners would enjoy.
2. The station must have a powerful signal that adequately services the
people in which we want to reach.
The station must have a signal in which a person with the most
inexpensive radio could pick up easily.
3. The station must have interesting and entertaining radio personalities
with an innovative approach to entertain.
4. The station must break new ground with fun on-air promotions and
contests that would rival any station in the market.
Well, to point (1), when WWHN was purchased, it was a local station with
only 500 watts of power. Within one year, Hawkins Broadcasting petitioned
the Federal Communications Commission and was granted an increase in
power to 1000 watts on a clear channel frequency. What this means
basically is our 1000 watts is the equivalency of some 5000 watt
directional AM stations in the Chicago market. But WWHN was not
complete there. We have petitioned the Federal Communications
Commission to once again increase our power to an additional 1500 watts
which would give us more density of signal in the Chicago area. Our
coverage area is presently from Michigan City on the east, to the Iowa
border on the western extremity, from Champaign/Urbana on the south,
to Racine Wisconsin on the north. In essence, our signal coverage is the
best of any urban station in the Chicago market.
WWHN is a gospel radio station. In the past when someone would
mention gospel, it would become synonymous with a religious station.
Meaning every word said would be, God Is, God Was, God Must Be" …The
announcers tend to be dull, stoic and reverent, condemning and
condescending. In essence, another version of church, i.e. everything had
to be truly anointed, every advertiser had to be sent to them by God, and
every statement must be backed by bible doctrine. The people that listen
tend to be older, fanatical, and take the radio station and the announcers
as messengers of God. We have found through our research that the
majority of the people who enjoy gospel music did not fit into this
classification.